The museum, located within the area that was once occupied by the Alfa Romeo Management Centre, houses the most significant pieces of the brand’s historical collection.
From the first A.L.F.A. car, the 24 HP of 1910, to the legendary Mille Miglia winners, including the 6C 1750 Gran Sport and the 8C; from the queens of Formula 1, such as the G. P. Tipo 159 “Alfetta,” to those of the World Marques, the 33 TT 12 and SC 12.
There are three sections corresponding to the three values present in Alfa Romeo’s DNA: the Timeline, which represents industrial continuity, Beauty and Speed, with evocative multimedia spaces that recall the great triumphs of Alfa history. The journey through the myth ends with a playful and spectacular finale: some stations with 360-degree virtual reality videos and a cinema room where visitors, seated on interactive armchairs, can watch 4D films dedicated to legendary successes.
The museum also houses the Alfa Romeo Documentation Centre, which holds the brand’s historical archives. It is a valuable source of knowledge for our experts, who find information to support restorations and certifications.
Furthermore, at the museum’s workshop, it is possible to submit your vintage car for analysis by FCA Heritage experts and obtain the Certification of Authenticity, the service that highlights the value and uniqueness of the most prestigious classic cars. A team of professionals will examine the car on site to certify its authenticity and correct functioning.